My thoughts on Branding:
As companies seek to foster greater customer engagement and build new relationships, it’s critical for them to define their brand in terms that customers can understand and relate to. As in life, you can’t truly have a meaningful relationship with others if you don’t know who you are, first.
Unlike humans, companies aren’t born with an inherent personality. Instead, you develop a brand story, and that’s the thing people build a connection with. (I grabbed these random shots from my phone to tell you a little story about me. Im sure you can figure out a few things, right? See how it works?) As we evolve as individuals, and our businesses evolved as profitable entities, it's important to bring these new milestones and successes to our audiences.
The building blocks of your brand story are human stories — the experience of your brand’s employees and customers. Each of them has a story to tell that can help define your brand’s culture and contribute to the larger narrative.
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