A boutique PR agency is a business that offers media outreach, media planning, marketing, or special communications services for all types of businesses, from startups to larger corporations with their own public relations or communications teams.
Boutique PR agencies are different from large marketing and advertising agencies. Although we sometimes use paid media strategies like ad buying to promote a business, boutique PR agencies primarily help clients reach their target audiences through earned media coverage like broadcast segments, news articles and more. Then we leverage that coverage through social media and other communication channels to help clients establish their thought leadership and build credibility for their brand.
Typically, a boutique PR agency will help you:
- Improve public opinion
- Offer counsel on the best ways to utilize media coverage to reach new clients
- Boost brand awareness by reaching new audiences on a variety of platforms
It is our goal to generate awareness for your brand by doing the following...
Boutique agencies are typically smaller and more nimble than larger agencies. We often have deep experience in a wide range of industries. Boutique agencies can offer many of the same services that larger agencies offer, but at a more competitive price, and with more hands-on access to senior level professionals.
In terms of Media and Public Relations, a boutique PR agency will help draft thought leadership articles and op-eds. They’ll also help you place these articles in relevant media outlets that your target audience already pays attention to.
Media Kit and Press Kits: A boutique PR agency will help prepare media kits containing FAQs, executive profiles, logos and other valuable media resources.
Media placement: We publish well-timed and placed stories to get your message out to the world.
Community relations: We help secure opportunities for community involvement and sponsorship to support your business or nonprofit organizations. This strategy helps build goodwill with your target audience and increase brand awareness.
Media monitoring: Understanding what your target audience thinks of your organization will help you to understand areas for improvement. Media monitoring can also help you identify negative news articles and social media chatter to address before it becomes a problem. We also call this "Crisis Management".
Other activities include: Media Relations • Event Marketing • Community + Influencer Outreach • Social Media Management • Web Development • Event Photography • Digital Marketing • Optimized Content • Listing Management and much more.
A detailed list of service offerings can be found on the services menu page here: https://shawnnoetzli.com/services-menu
There are many differences between a boutique PR agency and a large PR agency. The first being you have direct access to the CEO. Rather than working with junior level account managers you will have direct access to senior staff and strategists, often providing a better experience and results.
Similar to staying in a boutique hotel versus a large commercial property, there is a personal touch added to all the work that is done. This work is also done by a very small and specifically selected team that has in-depth knowledge of your industry and goals. You can also expect a boutique PR team to be very flexible and able to quickly pivot to address your needs. On top of that, even if you do not have a huge budget, a boutique PR team is able to develop a personalized plan to help you meet your goals without breaking the bank. To summarize, the advantages of working with a boutique agency include:
- Services that are more personalized
- A team that is more experienced
- A PR firm that specializes in your industry
- An agency that is designed to be flexible and innovative
- Fees that are more cost effective
Boutique agencies are typically more cost effective because you are not paying for the overhead and multitude of channels and delegation that your work goes through with a larger agency (as mentioned above). Plus, the reputation of a brand name large agency can also up the cost vs what you'd pay a boutique. Many times you get just as good if not better service from a boutique agency, so don't let the price fool you.
With a boutique you are paying for individualized time and attention directly focused on your business, and this is usually performed contractual on a monthly basis. You'll pay the same amount each month for a specified number of hours or specific tasks. Many times a boutique agency can offer the option of individualized billing for one-off projects that don't require consistent follow up, such as a press release, pitch deck, business plan, or other special writing or creative project.
Fees are typically paid before work begins.