personal Branding

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Let's pick a format that fits your personality or style. We will sit together for about an hour to pull out all of your greatest strengths and talents. None of your accomplishments or life experiences are inconsequential. Tell me where you want to go, and together we'll put together a resume that will get you there!

I've created a proprietary c-suite format that my clients rave about because it gets them the opportunities they're seeking. Ask me about it, but I'll probably tell you about it first!

In today's digital world, you will need a LinkedIn profile that not only shines a light on who you are, but who you want to be! I will show you the best ways to maximize your profile and your connections, allowing you to fully participate in an encouraging community, as well as how to leverage your growing network. I will teach you some inside secrets that will help you manage your own profile once our time together is done, but you can of course always call me for a refresher.

Every individual and every company or nonprofit organization needs a digital press kit. I will help you pull together the necessary items (documents, images and videos) that you'll need to showcase on your website, send by email to prospects, or print for the traditional pocket-folder presentation press kit. Don't be stuck without one when they ask! A press kit is essential, especially when you want to engage with the media.

Your product or service is not one-dimensional! Educate the public, promote and grow awareness around what it is you do with a weekly, bi-weekly, or monthly blog post to your website. I will do the research for each topic you provide, and can also pitch applicable ideas for your consideration. After that, I'll show you how to share your blog post for maximum viewership.

it's a rare business that survives without an internet presence these days. Let's sit down and figure out who your audience is, and where they are hiding. I'll recommend the best social media platforms for your business, and then get you established on each platform. I'll even spend a little time with you recommending ideas and direction to get you going.

I've won awards for content creation in this arena! If you can't seem to grasp the nuances of social, or just don't have the time, I will create and share content made specifically for you and your business, and begin engaging with the communities you want to reach. Everything here is completely organic, unique to your business and will stand out and separate you from all the noise in the social feeds.

If your contacts and leads are stacks of business cards and numbers written on napkins, we can fix that. Let me set you up with an email marketing database to store and group those contacts, compiled neatly into one or more lists. I'll get you set-up and ready to blast! Growing a solid database/mailing list is the heart of your marketing strategy. This is a one time project that will get you set up to show up - in everyone's in boxes!

Allow me to design an email campaign perfectly suited to your own branding. We'll include all upcoming news and announcements, provide links to your latest  blog post or website, and build a greater awareness around what you do.  We can send these emails once, twice, or four times a month. I'll even clean up you database after each email blast, and give you a report showing who opted out, who opened the email, and may have clicked through to your website or social feeds.

Ready to host an event with online registration? Have several different price points or products? Easy Peasy. I'll set you up with registration fee collection, guest list and RSVP management, presenter/speaker platforms, book signings, and more for your big day. From venue ground control, set-up, and clean up, I can make your biggest ideas and dreams a smashing success. 

(Tip: This service integrates well with my email marketing service!)

Do you have an idea for a new business? 

A blog, or a landing page for your affiliate marketing?  I'll help you acquire the perfect url and build a site you can be proud of. This can be a one time deal, or we can arrange a weekly/monthly update program. Short on proprietary imagery? We can talk about that too. You say you already have a business but the website was created in the 90's? No problem. We'll get you up to speed and loving your new site in no time. 

Imagery is essential in nearly every business marketing campaign, and you either try to navigate the photographic world yourself, or you seek the help of a professional. Most people are surprised at how affordable and effective a 1 hour photo shoot each month can bring authenticity, creativity, new followers and new customers. It's definitely worth considering. Enjoying the images on this site? That's what it's all about!

Hopefully you already know that you can't start throwing just 'anything' out there, hoping that something sticks and someone clicks. What makes a person, product, or service memorable is uniqueness, and a consistent message across all platforms. We'll establish a Branding Guide for your business, where we document everything from colors to typefaces, moods, feels, and even the tone you use when you speak to your desired demographic. This data creates consistency. It's worth every penny.

Every day I come across people talking about writing their story. Some are fact-based non-fiction, some are pure fiction, and most are biographical. Gathered a bunch of facts that are relevant to your profession? How about writing a manual then? I will help you format your manuscript and get it ready for publication, regardless the format or genre. I even have a proprietary process you can use to pitch to publishers, or walk you through self-publishing.

Writing relevant copy for your website, newsletter, industry publication, you name it, I've got you covered. Technical specs and all! White papers, yes. Introduction letters, pitch decks, sponsor decks, executive summaries and business plans you name it! (My favorite is writing copy for products that have a challenging aspect, the weirder the better!) Bring me your whatchamacallit and we'll create copy that makes even YOU want to buy it!

You'd be surprised how often my clients come to me with a project that fits this category! A very specific type of pitch letter, and unusual slide presentation, a screenplay. I've even penned resignation letters and break-up letters. Really, I'm happy to help and always discrete. 

Professional grant writing for nonprofits, 501(c) 3, 501(c) 6, and folks who just need a great proposal. I'll seek out the guidelines, the deadlines, and do the research, then create something truly special. Feedback reports detailing how funds have been used are one of my specialties. I have access to foundation giving sources you may have never heard of.

High School Junior or Senior? Already in College? I teach a class on writing a succinct college application, and then follow it up with another class to help you write for those scholarships! Want an internship this  summer? Let's write the letters that help you win it! Because you're in it to win it, right? Summer and Fall are the best times to start those college applications, so mark your calendar!

As a business development professional with a very large network, I have access to many venture capitalists, angel investors, and advisors. Let's work together and see if we can find someone who is a perfect fit for your business. I'll even help your write your business plan and pitch deck to impress those investors! (This service pairs well with my branding service!)

It's really hard to gain traction and get investors to take you seriously without a proper Business Plan. Let me help round up all those moving parts and format them into an easy to read, bona fide Business Plan!  I can work with what you already have, or provide the research needed to get exactly the data you need to move forward!

Sometime you need a short and sweet pitch of your enterprise - just the facts of what you are seeking to accomplish. Let me help you present it succinctly in a one page - words only formal Executive Summary. This is used to determine interest from your investors before pulling out the lengthier documents.

Were you asked for a pitch deck? Don't know what one is? No worries! I can help you pull together a beautiful Power Point Slide Deck that will wow the viewer's socks off. We can make a basic 9-13 slide deck that covers all the things, or go all in and dive deep into the engineering aspects of your business with a lengthier presentation.